Goals & conversions

Goals let you measure what matters — signups, purchases, downloads, or how far people read — as conversion rates against your visitors.

Creating a goal

On a site's dashboard, open the Goals & conversions card and choose New goal. Ometra supports three types:

• Custom event — fires when a custom event with a matching name is received (e.g. Signup).
• Pageview path — fires when a visitor views a specific page (e.g. /thank-you).
• Scroll depth — fires when a visitor scrolls to a chosen percentage of a page (e.g. 75%).

Conversion rates

Each goal shows how many conversions it recorded and the conversion rate against unique visitors for the selected period. Change the date range at the top of the dashboard to see how goals trend over time.

Revenue goals

If you send revenue with a custom event, the matching goal will also total the revenue attributed to it — useful for tracking real ecommerce or subscription value, not just counts.

Who can manage goals

Account owners and admins can create and delete goals. Members have read-only access.